
As an art director and creative director, I’ve always been drawn to big ideas and the discipline it takes to bring them to life. Over my 12+ year career, I’ve been fortunate to help lead global campaigns for brands like Starbucks, Activision, Diageo, Google, and more, learning something new with every project and team along the way.
I’m currently based in Richmond, Virginia, where I lead the creative for CarMax’s entire paid advertising ecosystem across the full marketing funnel (spanning brand, sports, social, digital, B2B, and in-store work), all done in collaboration with our internal creative team and external agency partners. At the heart of it, I care most about telling stories that build brand equity and drive tangible business results.
In my spare time, you’ll probably find me hiking, camping, renovating my house, harvesting oysters with my husband, or hosting shows at my DIY music venue in Church Hill. Follow @Bellwether_Garage for information on upcoming shows.
work
CARMAX
Richmond, VA
Creative Director, Brand (Mar 2024 - present)
CRISPIN PORTER BOGUSKY
New York, NY
Creative Director (May 2022 - Mar 2024)
​
ARTS & LETTERS CREATIVE CO.
Richmond, VA
Creative Director (Oct 2020 - Apr 2022)
Creative (Apr 2019 - Oct 2020)
​
72ANDSUNNY
Los Angeles, CA
Sr. Art Director (Aug 2018 - Mar 2019)
Art Director (Jul 2016 - Aug 2018)
Jr. Art Director (Aug 2015 - Jul 2016)
​
OMELET
Los Angeles, CA
Jr. Art Director (Jun 2014 - Aug 2015)
Creative Intern (May 2013 - Aug 2013)
​
BRODERICK COMMUNICATIONS
Richmond, VA
Brand Builder (Jan 2012 - Jun 2012)
​
GINGER GRIFFIN MARKETING & DESIGN
Charlotte, NC
Design Intern (Oct 2011 - Dec 2011)
​
​
education
​
VCU BRANDCENTER
2012 - 2014
M.S. Business // Branding & Art Direction
​
VIRGINIA COMMONWEALTH UNIVERSITY
2007 - 2011
B.S. Mass Communications // Creative Advertising
​​
​
volunteering
​
BELLWETHER GARAGE
Richmond, VA
Co-Founder & Owner (Jun 2023 - present)
Bellwether Garage is a vintage motorcycle workshop and community music venue in Richmond’s Church Hill neighborhood. We create accessible, grassroots cultural experiences that bring neighbors together while supporting local musicians with a platform to experiment, perform, and share their work. I oversee all marketing and social media for the space, helping grow our audience and amplify the artists we host.
​
Article: Style Weekly Musical Mechanics
Article: Style Weekly Top 40 Under 40
​
VIRGINIA MOTO CLASSIC
Richmond, VA
Co-Founder & Board Member (Aug 2021 - Aug 2024)
Virginia Moto Classic is a 501(c)(3) nonprofit based in Richmond, Virginia that was founded in 2021. Our goal is to celebrate and preserve the tradition, history, and culture of motorcycling—encouraging restoration, maintenance, and riding of vintage motorcycles. Our core initiative is an annual vintage motorcycle rally, where we raise funds to support other public charities.
awards
BRONZE CLIO MUSIC AWARD
Category: Use of Music Craft - Casting & Performance
Brand: CarMax
STYLE WEEKLY TOP 40 UNDER 40
Recognized for cultural leadership and community impact through co-founding The Bellwether Sessions, a grassroots live music platform supporting independent artists.
​​
WEBBY HONOREE
Category: Advertising, Media & PR
- Best Viral PR Campaign
Brand: Tito's Vodka
​
WEBBY NOMINEE
Category: Advertising, Media & PR - Brand Strategy
Brand: Tito's Vodka
D&AD SHORTLIST
Category: Animation/Motion Graphics
Brand: Chromebook The Adulthood
ONE SHOW MERIT AWARD
Category: Design Craft + Animation
Brand: Chromebook The Adulthood
GOLD RICHMOND AD SHOW
Category: Production
Brand: Chromebook The Adulthood
SILVER RICHMOND AD SHOW
Category: Advertising
Brand: Chromebook The Adulthood
​
BRONZE RICHMOND AD SHOW
Category: Non-Traditional
Brand: Feetures
SILVER ARF DAVID OGILVY AWARD
Category: Tech & Telecommunications
Brand: Chromebook
SILVER EFFIE
Category: Electronics
Brand: Chromebook
​
CANNES SILVER LION
Category: Social & Influencer
Brand: Activision (Call of Duty: Black Ops 4)
​
CANNES BRONZE LION
Category: Mobile
Brand: Activision (Call of Duty: Black Ops 4)
CANNES BRONZE LION (x3)
Category: Film
Brand: Activision (Call of Duty: Black Ops 4)​​
​
CANNES LION SHORTLIST (x5)
Brand: Activision (Call of Duty: Black Ops 4)​
D&AD WOODEN PENCIL
Category: Branded Entertainment
Brand: Activision (Call of Duty: Black Ops 4)
​
D&AD WOODEN PENCIL
Category: Direct Consumer Marketing
Brand: Activision (Call of Duty: Black Ops 4)​​
BRONZE CLIO
Category: Direct - Social Media
Brand: Activision (Call of Duty: Black Ops 4)
GOLD ANDY
Category: Idea
Brand: Activision (Call of Duty: Black Ops 4)
​
WEBBY NOMINEE
Category: Video - Games
Brand: Activision (Call of Duty: Black Ops 4)
​
SILVER CLIO
Category: CGI Trailer
Brand: Activision (Destiny 2 Reveal)
​
SILVER CLIO
Category: Teaser
Brand: Activision (Destiny 2 Reveal)
​
GOLD EX AWARD
Category: Best use of Guerrilla & Street Marketing
Brand: Bravo TV
​
DROUGHT WARRIOR
Presented to Omelet's "save the drop" team by Los Angeles Waterkeeper for leadership in water conservation regarding the California drought.
SILVER CLIO
Category: Guerrilla Campaign
Brand: Bravo TV
​​​​​​​​
SILVER ADDY
Category: Non-traditional Advertising Campaign
Brand: Bravo TV
SILVER ADDY
Category: Integrated Campaign
Brand: Bravo TV​​​
