CALL OF DUTY: BLACK OPS 4
Call of Duty gamers aren't just gamers. They're creators who use the game as a canvas for self-expression.
So for the launch of Black Ops 4, we combined their creativity with our creativity and used the game itself as our playground.
We got to collaborate with famous makers like Jonah Hill and Tim & Eric, and also created bespoke films
for people like Post Malone, Clay Matthews, Von Miller and Dele Alli, among others.
We created 464 unique films for this project (seriously), but only a fraction of them made it out into the world.
Some of my favorites are below.
Cannes Silver Lion // Social & Influencer
D&AD Wooden Pencil // Branded Entertainment
D&AD Wooden Pencil // Direct Consumer Marketing
Gold ANDY // Idea
Webby Nominee // Video - Games
Black Ops 4 made $500M in the first weekend.
We helped deliver a launch day record for the biggest day one digital release in Activision history.
Set a new Playstation record for day one digital full game sales on the Playstation Store.
During the first three days, Black Ops 4 set a franchise record for most combined players,
average hours per player and total number of hours played, on current generation consoles.
Full press release here.
We also created an out-of-home campaign that appeared in major cities across the country.