CALL OF DUTY: BLACK OPS 4

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For the launch of Black Ops 4, we overhauled Call of Duty's go-to-market strategy—ditching their traditional blockbuster trailer for a modern, social-first approach. To do this, we created Activision’s first in-house content studio and made over 30* unique films, all shot using the game engine, which inspired real gamers to make over +25,000 of their own in the first 24 hours. And delivered a launch day record for the biggest digital release in Activision history. Full press release here.

 

*We actually made 464 unique films (seriously), but only 30 made it out into the world.

 

Some of my favorites are below.

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Awards:

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Cannes Silver Lion // Social & Influencer

Cannes Bronze Lion // Film

Cannes Bronze Lion // Film

Cannes Bronze Lion // Film

Cannes Bronze Lion // Mobile

Cannes Lion Shortlist x5

D&AD Wooden Pencil // Branded Entertainment

D&AD Wooden Pencil // Direct Consumer Marketing

Gold ANDY // Idea

Bronze Clio // Direct - Social Media

Webby Nominee // Video - Games