top of page


For the launch of Black Ops 4, we overhauled Call of Duty's go-to-market strategy—ditching their traditional blockbuster trailer for a modern, social-first approach. To do this, we created Activision’s first in-house content studio and made over 30* unique films, all shot using the game engine, which inspired real gamers to make over +25,000 of their own in the first 24 hours. And delivered a launch day record for the biggest digital release in Activision history. Full press release here.


*We actually made 464 unique films (seriously), but only 30 made it out into the world.


Some of my favorites are below.

Kotaku   |   Business Insider   |   Dexerto   |   Total Packers   |   LBB   |   LAD Bible   |   Comic Book


Cannes Silver Lion // Social & Influencer

Cannes Bronze Lion // Film

Cannes Bronze Lion // Film

Cannes Bronze Lion // Film

Cannes Bronze Lion // Mobile

Cannes Lion Shortlist x5

D&AD Wooden Pencil // Branded Entertainment

D&AD Wooden Pencil // Direct Consumer Marketing

Gold ANDY // Idea

Bronze Clio // Direct - Social Media

Webby Nominee // Video - Games

We also created an out-of-home campaign that appeared in major cities across the country.


Agency: 72andSunny

Creative Directors:

Josh Braithwaite & Ben Hodgin


Senior Art Directors:

Lauren Albee, Gideon Gillard, Gustavo Kopit


Senior Copywriters:

Cory Conrad, Barnaby Blackburn



Tim & Eric and Jonah Hill

Production Company:

Hecho Studios

bottom of page