BRAVO: GIRLFRIENDS' GUIDE TO DIVORCE
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Surrounding yourself with shirtless men and destroying cars is obviously the healthiest way to get over a breakup.
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So to drive anticipation for Bravo’s new show, we created two experiential activations and an influencer kit—showing viewers that getting over a breakup is half the fun.
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Marketing Land | Jalopnik | Barstool Sports
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Awards:
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Gold Ex Award // Best use of Street Marketing
Silver Clio // Guerrilla Campaign
Silver Addy // Non-traditional Ad Campaign
Silver Addy // Integrated Campaign
![Scorned Lovers' Cars](https://static.wixstatic.com/media/f9e774_77a5ee957aa343149370fc12406c121b~mv1.jpg/v1/fill/w_735,h_366,al_c,q_80,enc_avif,quality_auto/f9e774_77a5ee957aa343149370fc12406c121b~mv1.jpg)
![Scorned Lovers' Cars](https://static.wixstatic.com/media/f9e774_39a8b390214840ebbb54550b4d6073e7~mv1.jpg/v1/fill/w_735,h_366,al_c,q_80,enc_avif,quality_auto/f9e774_39a8b390214840ebbb54550b4d6073e7~mv1.jpg)
![Scorned Lovers' Cars](https://static.wixstatic.com/media/f9e774_12e9acdc552b46c2ae10c0c963245727~mv1.jpg/v1/fill/w_735,h_366,al_c,q_80,enc_avif,quality_auto/f9e774_12e9acdc552b46c2ae10c0c963245727~mv1.jpg)
![Scorned Lovers' Cars](https://static.wixstatic.com/media/f9e774_38aef61d2ceb47e3a72966c2b6f82178~mv1.png/v1/fill/w_860,h_482,al_c,q_90,enc_avif,quality_auto/f9e774_38aef61d2ceb47e3a72966c2b6f82178~mv1.png)
![Younger Man Experience](https://static.wixstatic.com/media/f9e774_a06e8136c85a4b2998678f70706e5500~mv1.jpg/v1/fill/w_735,h_366,al_c,q_80,enc_avif,quality_auto/f9e774_a06e8136c85a4b2998678f70706e5500~mv1.jpg)
Experiential Activation
![Younger Man Experience](https://static.wixstatic.com/media/f9e774_0a4853ec468a4176b5799cf70b3538bf~mv2_d_2592_1936_s_2.jpg/v1/fill/w_980,h_732,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/f9e774_0a4853ec468a4176b5799cf70b3538bf~mv2_d_2592_1936_s_2.jpg)
Experiential Activation
![Younger Man Experience](https://static.wixstatic.com/media/f9e774_2b723fa96340442fa3ee6db8a7023ae9~mv1.jpg/v1/fill/w_735,h_366,al_c,q_80,enc_avif,quality_auto/f9e774_2b723fa96340442fa3ee6db8a7023ae9~mv1.jpg)
Experiential Activation
![Younger Man Experience](https://static.wixstatic.com/media/f9e774_ae63dacbf29146cdb57f8a49c2534f92~mv1.jpg/v1/fill/w_735,h_366,al_c,q_80,enc_avif,quality_auto/f9e774_ae63dacbf29146cdb57f8a49c2534f92~mv1.jpg)
Experiential Activation
![Influencer Kit](https://static.wixstatic.com/media/f9e774_83f82717eeb04f7db5d1fe22e1d32017~mv1.jpg/v1/fill/w_882,h_439,al_c,q_85,enc_avif,quality_auto/f9e774_83f82717eeb04f7db5d1fe22e1d32017~mv1.jpg)
Credits
Agency:
Omelet
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Group Creative Director:
Marcus Wesson
Creative Directors:
Christine Call & Clemente Bornacelli
Junior Art Directors:
Lauren Albee & Kailey Daniels
Junior Copywriters:
Blakeley Jones & Sean Tidwell​