BUCHANAN'S PINEAPPLE: IT'S PIÑA
Buchanan’s Whisky created an innovative flavor inspired by the way Hispanic Americans mix their Buchanan’s—with pineapple. To launch it, we wanted to create something that had personality, flavor, levity, and most of all, delicious fun.
The insight we uncovered is that Spanish speakers love creating new words—whether in Spanglish, or playing around with the unique letters of the Spanish alphabet. So we launched Buchanan’s Pineapple by celebrating the unique pronunciation of the word piña, with ñ.
Crispin Porter Bogusky
Chief Creative Officer:
Associate Creative Directors:
Mila Bengoa & Carlos Cervantes
United Masters / Napoles Music