BUCHANAN'S WORLD CUP
Buchanan's is a whisky born in Scotland, but loved throughout Latin America for over a century. We helped the brand celebrate its dual identity by connecting with those who are both 100% Latino and 100% American.
We brought together fans with Latin American heritage from México, Ecuador, Argentina, and Brazil to remix the popular USA fútbol chant “I Believe That We Will Win” in a combination of English, Spanish, and Portuguese.
We created custom WhatsApp stickers so that fans could share their 200% spirit on one of their most used platforms.