CARMAX: WANNA DRIVE?

Wanna Drive? That’s the question at the heart of CarMax’s new brand platform, which is built on one simple truth: our customers are always in the driver’s seat. They can shop online, in-store, or seamlessly move between the two with clarity, confidence, and control at every step.
 

The CarMax House Band captures the fun, feel-good side of owning the car-buying journey, paired with a bold new design system inspired by our iconic yellow bow.

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AdAge  |  LBB |  Marketing Dive  |  Muse By Clio

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Awards:

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Bronze Clio Music Award // Use of Music Craft - Casting & Performance