CHROMEBOOK: THE ADULTHOOD
With their presence in schools, Chromebook has played a large part in helping Gen Z navigate their education. So we created a resource to help make their transition out of school and into adulthood a little easier.
The Adulthood is a branded content series about finding your way in the modern world, featuring Gen Z thought leaders who discuss everything from finances and entrepreneurship to mental health and dating.
NBA all-star and investor Victor Oladipo discusses how to start investing. Illustrated & animated by Justin Leibow.
Body-positive advocate and cultural commentator Jazzmyne Robbins discusses how to find authenticity while online dating. Illustrated & animated by Sofia Pashaei.
Grammy-nominated recording artist DaBaby opens up about his path to college, why he dropped out, and how he found commercial success in the music industry through a unique combination of hustle, heart, and inventiveness. Illustrated & animated by Gunnar Pettersson.
Hip hop artist Rico Nasty opens up about self-doubt, environmental stress and overall mental wellbeing. Illustrated & animated by Jordan Bruner.
Author, musician, and climate activist Xiutezcahtl Martinez normalizes the feelings of anxiety and woe for a whole generation of young people. Illustrated & animated by Anne Calandre.
Activist Trevi Moran openly discusses her gender transition and struggles with identity and substance abuse in her formative years. Illustrated & animated by Paris Glickman.
Creator Rickey Thompson reminds us that joyfulness is a powerful tool in dark times. Illustrated & animated by Nataly Menjivar.
Actress Keke Palmer discusses the importance of creating boundaries, practicing mindfulness, and putting yourself first. Illustrated & animated by Anne Calandre.
NBA player John Wall talks about losses, wins, and role models he's found on his path to adulthood. Illustrated & animated by Marco Cheatham.
Actress Michaela Jaé discusses real representation in storytelling, and why lifting up different voices is important. Illustrated & animated by Daniel Cordero.
Basketball star Jeremy Lin shares the difference between happiness and joy. Illustrated & animated by Yibi Hu.
Musician Kali Uchis shares how she creates music that is true to herself, no matter what others think. Illustrated & animated by Sam Bass.
Season 1 of this series was so successful, that Chromebook asked us to create a second season.
Season 2 quickly overtook Season 1 as Chromebook's #1 "Liked"campaign of all time.
Season 2 generated 26.9M views.
Content inspired praise and heartfelt anecdotes from Gen Z users.
A one-of-a-kind 'thank you'
to celebrate our talent.
We created custom laser-engraved Chromebooks for our talent, featuring a unique moment from each of their episodes. They loved them, even sharing on their social channels unprompted.
Arts & Letters Creative Co.
Executive Creative Director:
Lauren Albee & Neil Ramanan