CHROMEBOOK PRESENTS: THE ADULTHOOD

 

An animated series about finding your way in the modern world.

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With their presence in schools, Chromebook has been a large part of helping Gen Z navigate their education.

 

Given this already-built relationship, we saw an opportunity to evolve it by providing a resource

to help make the transition out of school and into adulthood a little easier.

 

We helped Chromebook create and launch The Adulthood, an animated storytelling series featuring Gen Z thought leaders discussing everything from entrepreneurship and finances to mental health and dating.

The Drum  |  Complex  |  Shots  |  Stash Media  |  Animation World Network

Awards:

One Show Merit Award // Design Craft + Animation

Results:

Season 1 of this series was so successful, that Chromebook asked us to create a second season.

 

Season 2 quickly overtook Season 1 as Chromebook's #1 "Liked"campaign of all time.

Season 2 generated 26.9M views.

Content inspired praise and heartfelt anecdotes from Gen Z users.

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A one of a kind thank you ‘note’ to celebrate our talent.

To say thank you for being a part of The Adulthood experience, a simple thank you note just wouldn’t do. So we created a custom Chromebook laser engraved with a moment from their episode for each of our talent. Needless to say, they loved them, even sharing on their social channels unprompted.

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