CHROMEBOOK PRESENTS: THE ADULTHOOD
An animated series about finding your way in the modern world.
With their presence in schools, Chromebook has been a large part of helping Gen Z navigate their education.
Given this already-built relationship, we saw an opportunity to evolve it by providing a resource
to help make the transition out of school and into adulthood a little easier.
We helped Chromebook create and launch The Adulthood, an animated storytelling series featuring Gen Z thought leaders discussing everything from entrepreneurship and finances to mental health and dating.
The Drum | Complex | Shots | Stash Media | Animation World Network
Awards:
One Show Merit Award // Design Craft + Animation
Gold Richmond Ad Show // Production
Silver Richmond Ad Show // Advertising
Results:
Season 1 of this series was so successful, that Chromebook asked us to create a second season.
Season 2 quickly overtook Season 1 as Chromebook's #1 "Liked"campaign of all time.
Season 2 generated 26.9M views.
Content inspired praise and heartfelt anecdotes from Gen Z users.
A one of a kind thank you ‘note’ to celebrate our talent.
To say thank you for being a part of The Adulthood experience, a simple thank you note just wouldn’t do. So we created a custom Chromebook laser engraved with a moment from their episode for each of our talent. Needless to say, they loved them, even sharing on their social channels unprompted.
