FEETURES: MEANT TO MOVE

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Feetures—America’s #1 performance running sock—has designed their range of socks to stay in place, prevent blisters, aid in recovery and, generally, be ignored by the runner so they can focus on their run and not their feet. We helped Feetures develop and launch a new brand platform. The platform speaks to both the product and the people who wear them: “Meant To Move.”

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Every runner has faced the wrath of blisters. Too often they turn to the bandaid box instead of treating the root of the problem: bad socks. That’s why we designed our socks to prevent them. And why we also created this Feet First Aid kit for people who should have worn Feetures and now have blisters instead.

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The 26.2 miles of a marathon is the ultimate embodiment of people who are “Meant To Move”, so for the 2021 marathon season, we created a Marathon Book that is 26.2 spreads long. The book dedicates a spread to each mile of the race and charts the eight emotional stages of running a marathon (Excitement, Denial, Shock, Isolation, Despair, The Wall, Affirmation and Elation).

Awards:

Bronze Richmond Ad Show // Non-Traditional

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We took the 26.2-page concept to Instagram by creating 26.2 slide stories of marathon lore.