FEETURES: MEANT TO MOVE
Feetures is America’s #1 performance running sock, designed to stay in place, prevent blisters, and be ignored by the runner so they can focus on their run, not their feet. We helped Feetures launch a new brand platform that speaks to both the product and the people who wear them: Meant To Move
Every runner has faced the wrath of blisters. Too often they turn to bandaids instead of treating the root of the problem: bad socks. That’s why we created this Feet First Aid kit for people who should have worn Feetures and now have blisters instead.
The 26.2 miles of a marathon is the ultimate embodiment of people who are Meant To Move. So for the 2021 marathon season, we created a Marathon Book that is 26.2 spreads long. The book dedicates a spread to each mile of the race and charts the eight emotional stages of running a marathon (Excitement, Denial, Shock, Isolation, Despair, The Wall, Affirmation and Elation).
Awards:
Bronze Richmond Ad Show // Non-Traditional
We took the 26.2-page concept to Instagram by creating 26.2 slide stories of marathon lore.
Credits
Agency:
Arts & Letters Creative Co.
Executive Creative Director:
Charles Hodges
Creative Directors:
Lauren Albee & Matt Skibiak
Copywriters:
Sam Case & Elizabeth Daniel
Art Directors:
Jon Hirsch & Blair Seward
Designer: Sarah Yalaju
Production Studio:
XYZ