GLENLIVET: LIVE ORIGINAL

 Unleash your uniqueness and elevate your cocktails with The Glenlivet: an original flavor unlike anything else. The Live Original campaign helped reposition the brand as a modern, "boldly unconventional" leader in the Scotch category. 

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Results: The 2023 holiday push helped the brand achieve 14.7% growth, which was more than double the 4% growth seen across the broader Scotch category.