WELCOME TO GOOGLE TV
Google TV isn’t just another streaming app. It’s a platform that takes shows and movies from all the streaming apps and puts them into one place. So you don’t have to remember what app a show is on, or bounce between apps to find something to watch. This campaign reminds viewers just how easy it is to find, remember and enjoy anything you want to watch.
Results: The associated hardware became Google's most successful first-party product with over 100 million units sold. The campaign's success ultimately led to the launch of a dedicated Google TV ad network.
Credits
Agency:
Arts & Letters Creative Co.
Executive Creative Director:
Charles Hodges
Creative Directors:
Lauren Albee & Matt Skibiak
Copywriter:
Ian Fairbrother
Art Director:
Toliver Roebuck
Director:
Lena Beug