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NASONEX

 

Spring Allergy Season 🤝 Major Golf Season

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We put Nasonex in a box filled with real grass, azaleas, and pine – all sourced from the home of Augusta National Golf Course - and sent it to pro golfers ahead of the Masters tournament to help them breathe easy on the course.

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Then, we partnered with pro golfers to launch the box, and give some away to their followers, along with along with tickets to the U.S. Open.

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Results: Over 360 people entered the sweepstakes to win a box, and 30 Nasonex boxes were given to fans. The campaign achieved over 10.6 million views, 30k likes and 1.5k comments, successfully putting Nasonex in front of a massive audience and ensuring it remained top-of-mind for consumers entering the peak spring allergy season.

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Throughout the PGA tournament, we dropped contextual ad placements and additional content with Manolo that solidified Nasonex as the go-to seasonal allergy medication on the golf course.

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Credits

 

Agency:

Crispin Porter Bogusky

 

Chief Creative Officer:

Josh Braithwaite

 

Creative Director:

Lauren Albee

 

Associate Creative Director:

David Whitney

 

Art Director:

Kris Wixom

 

Copywriter:

Eric Stevens

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Box Production:

Big Secret

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