We partnered with golf influencer Manolo, and pro golfers Kevin Kisner and John Daly to launch the box, and give some away to their followers, along with along with tickets to the U.S. Open.
Reactions were incredibly positive, with more than 10.6 million views, 30k likes and 1.5k Comments. Over 360 people entered sweepstakes and 30 Nasonex boxes were given to fans.
Throughout the PGA tournament, we dropped contextual ad placements and additional content with Manolo that solidified Nasonex as the go-to seasonal allergy medication on the golf course.
Crispin Porter Bogusky
Chief Creative Officer:
Associate Creative Director: