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NASONEX

 

Spring Allergy Season 🤝 Major Golf Season

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We put Nasonex in a box filled with real grass, azaleas, and pine – all sourced from the home of Augusta National Golf Course - and sent it to pro golfers ahead of the Masters tournament to help them breathe easy on the course.

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We partnered with golf influencer Manolo, and pro golfers Kevin Kisner and John Daly to launch the box, and give some away to their followers, along with along with tickets to the U.S. Open.

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Reactions were incredibly positive, with more than 10.6 million views, 30k likes and 1.5k Comments. Over 360 people entered sweepstakes and 30 Nasonex boxes were given to fans.

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Throughout the PGA tournament, we dropped contextual ad placements and additional content with Manolo that solidified Nasonex as the go-to seasonal allergy medication on the golf course.

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Credits

 

Agency:

Crispin Porter Bogusky

 

Chief Creative Officer:

Josh Braithwaite

 

Creative Director:

Lauren Albee

 

Associate Creative Director:

David Whitney

 

Art Director:

Kris Wixom

 

Copywriter:

Eric Stevens

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Box Production:

Big Secret

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