CITY OF LOS ANGELES: SAVE THE DROP
Water is awesome. But thanks to California’s major drought, it has become a scarce resource. So we launched a water conservation movement in Los Angeles aiming to change behavior around water use.
The campaign drove a 17.4% reduction in water usage within its first four months and successfully reached the Mayor’s 20% conservation goal ahead of schedule, generating over 77 million impressions worldwide.
Adweek | LA Times | LA Magazine | CBS Los Angeles
Awards:
Drought Warrior // Los Angeles Waterkeeper
For leadership in water conservation.
Credits
Agency:
Omelet
Chief Creative Officer:
Sarah Anderson
Associate Creative Directors:
Alex Delyle & Danielle Hull
Junior Art Director:
Lauren Albee
Junior Copywriter:
Blakeley Jones
Designer:
Amy Wilk