CITY OF LOS ANGELES: SAVE THE DROP

Water is awesome. But thanks to California’s major drought, it has become a scarce resource. So we launched a water conservation movement in Los Angeles aiming to change behavior around water use.

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The campaign drove a 17.4% reduction in water usage within its first four months and successfully reached the Mayor’s 20% conservation goal ahead of schedule, generating over 77 million impressions worldwide.

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Adweek  |  LA Times  |  LA Magazine  |  CBS Los Angeles

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Awards:

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Drought Warrior // Los Angeles Waterkeeper
For leadership in water conservation.

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