CITY OF LOS ANGELES: SAVE THE DROP

Water is awesome. But thanks to California’s major drought, it has become a scarce resource. So we launched a water conservation movement in Los Angeles aiming to change behavior around water use.

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The campaign resulted in a 17.4% reduction in water use within the first 4 months of launch, and ultimately achieved Los Angeles Mayor Eric Garcetti's goal to cut freshwater use by 20% within 2 years.

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Adweek  |  LA Times  |  LA Magazine  |  CBS Los Angeles

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Awards:

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Drought Warrior // Los Angeles Waterkeeper
For leadership in water conservation.

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