STARBUCKS: BLONDE ESPRESSO
For the first time in the brand's 47 year history, Starbucks launched a second espresso. And it breaks traditional espresso rules: it's smooth and subtly sweet, never bitter or hard to drink.
Blonde espresso subverts expectations, so our campaign does too. Bold print ads and TV spots that take a social-first approach work together to create a campaign unlike anything Starbucks has ever done—resulting in a 10% increase in Starbucks’ espresso based drink business.
Josh Braithwaite & Ben Hodgin
Frank Dresmé & Natasha Cirisano