TITO'S IN A CAN

In a time when every alcohol brand was launching a hard seltzer, Tito’s Handmade Vodka took a stance.

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Results: The campaign was a viral success that generated over 500 million earned media impressions and sold out its entire 10,000-unit inventory within just three days. By cheekily "trolling" the hard seltzer craze with a refillable empty can, the brand raised significant funds for charities like Meals on Wheels America.

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Adweek  |  CNN  |  NYT  |  Yahoo  |  Thrillist  |  AdAge  |  Eater   |  Food & Wine  |  Delish

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Awards:

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Webby Honoree // Best Viral PR Campaign

Webby Nominee // Brand Strategy